Tuesday, June 12, 2007

Florida Attractions Association Conference

Just attended the Florida Attractions Association Conference at Hawk's Cay Resort on Duck Key, Florida and heard some great speakers like Judy Randall and Josh Hallett.

The main message this year was that attraction audiences are changing their needs in some very fundamental ways and the Industry needs to keep up. Research is showing that travellers want more choices and less structure than in the past. The ways people communicate a good or bad experience have accelerated and mushroomed on the Internet. "Word of Mouth" on steroids! Folks don't just tell their friends, they tell the whole world. Obviously, this can work for or against an attraction and the bottom line is we are seeing more transparency at these facilities. Better sweep that sidewalk.

A great experience involved Theater of the Sea in Islamorada, Florida. Hands down the best Dolphin show I have seen! The grounds are beautiful and the animals there are healthy and enthusiastic. Parrots, Dolphins, Turtles, Sharks, Fish, Sea Lions, Seals and more. The natural setting is wonderful and the staff there is top notch. A real treat.

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